PLAIN TEXT / ELECTRONIC / ASCII RESUME EXCERPT - LIQUOR SALES RESUME
LIQUOR SALES
Wine / Spirits / Beer
Results-driven executive with extensive experience profoundly impacting organizational performance by cultivating top business relationships, developing winning sales strategies, and driving teams to reach rigorous sales objectives. Expert in strategic planning and management of operations focused on profitability, productivity, and financial control. Motivate peak performance through an exceptional team, leading 28 liqour distributors across 15 states. Division Vice President Field Challenge Winner in 2006. Proficient in Microsoft Excel, Outlook, Word, and PowerPoint.
Skill areas include:
* Sales Campaigns
* Financial Management
* Sales Analysis
* Sales Strategies/Tactics
* Sales Training/Motivation
* Sales Management
* Client Relationship Management
* New Business Development
* Business Best Practices
PROFESSIONAL EXPERIENCE
ABC Distributor Inc., Idaho Falls, ID, 20xx – Present
Director of Wine and Spirits Sales Division
Hired to develop the Wine and Spirits Division to establish a diverse portfolio of wine and spirits of up to 100 SKUs. Effectively utilize product presentations, point of sale, competitor analysis, and product education to achieve market penetration in a highly competitive territory. Achieve brand success through product knowledge by planning and coordinating educational seminars for the sales force. Build client-focused partnerships with suppliers and wholesalers to achieve domination of target market.
* Increased suppliers from two to 15 within a few months.
* Successfully secured over 200 accounts and established strategic alliances and partnership engagements, critical in developing marketing strategy in the first six months of the new division.
* Consistently attained distribution objective in a highly competitive territory.
BCD International Wine & Spirits, Idaho Falls, ID, 20xx – 20xx
Sales Representative
Utilized market penetration strategies, including cold calling, market research, lead generation, participation in charity events, and establishment of a referral network. Functioned as an alcoholic beverage provider by encouraging and convincing retailers to view the company as the distributor of choice.
* Grew an existing territory by over 27% in the first year and over 10% the following two years.
* Consistently met and exceeded monthly goals, while providing the highest level of customer service.
* Created a consistent referral business by building strong rapport with both potential and existing clients.
* Ranked #4 out of 46 for growth in a territory among all sales representatives for the final two years.
CDE Liquor Brands, Idaho Falls, ID, 20xx – 20xx
Regional Sales Manager, 1988-1991
Administered pricing and product promotion for 21 spirit brands. Developed and organized monthly direct mail sales initiatives. Played a key role in leading distributor sales meetings.
* Increased the off-premise account base from 275 to 424 through strategic planning and execution.
* Propelled case sales and profits by 32% in just three years through expert sales and relationship management.
* Earned a promotion to Midwest Director of Sales.
EDUCATION
Bachelor’s Degree in Business Administration (20xx), XYZ College, Idaho Falls, ID
