PLAIN TEXT / ELECTRONIC / ASCII RESUME EXCERPT - BREWERY SALES RESUME
Brewery Sales: 
Strategic and sales-focused business development leader with comprehensive expertise in FMCG (fast-moving consumer goods). Review market conditions and create openings for expansion and growth. Create new opportunities and serve as a leader and mentor who ensures the continued productivity of the team to consistently achieve or surpass sales goals. Lead the execution of short-term and long-term goals that facilitate increased revenues, bottom-line profitability, and business growth.
Key Skills:
> Sales Development and Account Management
> Team Performance Optimization
> Strategic Planning and Execution
> Risk Analysis and Mitigation
> Resource Allocation
> Interpersonal Skills
Work History
20xx – Present | Senior Sales Manager, ABC Beer, Portland, OR
Manage the Miller portfolio consisting of 20 brand franchises, including over 100 SKUs for five distributors throughout Oregon, totaling 1.2 million cases per year. Demonstrate expertise in distribution of new products. Sell emerging products, programs, and marketing to distributor network. Establish working relationships with key accounts, both independent and chain, in all classes of trade on and off premises. Oversee marketing media and advertising budget. Spearhead local event sponsorship. Hire and supervise promotional models for events and samplings.
* Achieved record profits for first six months of the year by effectively negotiating pricing strategies.
* Maximized profitability by establishing expertise in space management to include trade-up flows.
* Met or exceeded distribution goals in all new product areas.
20xx – 20xx | Area Sales Manager, BCD Brewery, Portland, OR
Actively involved in the sales process; traveled extensively throughout the Western and Midwestern regions of the country to grow the brand nationally, as well as locally. Created promotional strategies to further develop the brand. Analyzed sales trends and developed and implemented necessary corrective measures. Spearheaded crew drives in Colorado, Utah, and Idaho. Entrusted with full executive control over design, planning, and execution. Controlled personal travel and entertainment annual budget of $40,000. Trained, supervised, and motivated staff of up to ten sales representatives per crew drive.
* Led test-market launch of key new product, “BCD Chill,” success of which led to national launch.
* Successfully expanded territory from the Denver metro area to the entire state.
* Consistently promoted into areas of increased responsibility.
20xx – 20xx | District Sales Manager, CDE Brewery Limited, Portland, OR
Received increased levels of responsibility through regular promotions because of exceptional sales and leadership capabilities. Provided team leadership and evaluated opportunities to increase market share.
* Launched a fighting brands program to complement the growth of economy brands in the Chinese restaurant outlet segment. Volume share of fighting brands increased from 24.8% in 2000 to 31.5% in 2004 of total brands in the segment, according to a retail audit report from AC Nielsen.
* Increased monthly active outlets of the team from 2,070 in January 2001 to 2,288 in December 2004.
* Achieved more than 30% growth in volume and distribution per year for imported premium brands, Stella Artois, and Hoegaarden.
Education: Bachelor of Science, Economics – University of XYZ, Portland, OR
Licensure: Licensed to sell beer in Kansas and Texas.
Skills: Proficient in Microsoft Word, Excel, PowerPoint, and Outlook. Experienced in SDDM sales reporting software and Nielsen data.
