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MARKETING DIRECTOR RESUME
DIRECTOR OF MARKETING
Results-driven professional with extensive experience planning, developing, and executing strategic marketing initiatives. Expertise in development of high-impact print collateral. Dynamic leader with strengths in production oversight; maximize performance and consistently overachieve rigorous business objectives through high-performance teams. Administer multimillion dollar marketing budgets. Drive top projects focused on cost containment, efficiency, and sustainability. Skilled communicator with extensive international business experience; effective liaising between clients, staff, and senior leadership. Visionary business developer who thrives on using emerging innovations and technologies to achieve business growth and profitability.
PROFESSIONAL SUMMARY
MARKETING DIRECTOR, ABC SPORTS — Miami, FL, 20xx to Present
Direct advertising agency on the brand for ad campaigns, point of purchase (POP), guerilla marketing, and public relations efforts for this Finland-based manufacturer of composite sports equipment. Create marketing materials, press releases, and trade show booth designs. Provide sales and marketing support for the company’s major accounts.
Selected Accomplishments:
* Drove sales from zero to $350,000 in just two years.
* Established a highly successful marketing plan and brand promotion strategy after convincing the Managing Director to improve Finland-oriented efforts for the North American market.
* Opened new accounts with one of the top ten largest outdoor retail chains in North America (L.L.Bean) and the largest specialty running retail chain in Canada (Running Room). Total sales between the two accounts generate 30% of total business.
* Identified, recruited, and collaborated with strategic partners, including fitness consultants, to develop Nordic walking business.
* Planned, marketed, and implemented regional and local Nordic walking events; developed the first Nordic walking instructor network in North America with over 100 participating instructors.
DIRECTOR OF MARKETING, BCD AEROSPACE — Miami, FL, 20xx to 20xx
Led a high-performance team in planning, developing, and sustaining a visible pipeline to promote future growth areas for the division. Oversaw key market segments under development, including renewable energy, military, semi-conductor, and aerospace. Spearheaded Horizon growth programs across the division. Established the division’s strategic direction; aligned with future growth goals and market segment diversification objectives.
Selected Accomplishments:
* Collaborated with R&D, sales, operations, corporate strategy, and customers to successfully scale up market segments.
* Analyzed market structure, emerging trends, and customers’ needs to identify new products and maximize market opportunities.
* Drove market development through primary and secondary research to support direction, utilizing quantitative data.
EDUCATION & SKILLS
ABC UNIVERSITY, Miami, FL (20xx), Bachelor of Arts with an Emphasis in Business and Humanities
Computer Skills: Microsoft Office Suite, Adobe Creative Suite, Apple Programs
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